Apple Replaces No Fear In Quest For Cool

I was once somewhere in China doing a quality-control audit at a belt factory. What I really remember, other than the bathrooms were really grody (free tip: a great test of a company's - as well as a restaurant's - commitment to quality and quality control can be found in how they maintain their bathrooms), is that they were simultaneously producing belts destined for both Walmart and Louis Vuitton on the same production line (no, I'm not sure if they were legit but the factory was very proud). I'm thinking that those belts cost about the same to produce but the LV ones would probably end up going to retail for, what, maybe 100 times more? Who knows.

At another past company, we would ship product to the Japanese that was identical to what we sold in the United States. The only difference was that they "just" doubled the price of everything we shipped there because "the Japanese will pay anything for the [product]". Note that this was during the boom years in Japan and I'm not sure that pricing model would hold up now. (For another fun business-case analysis, check out my surprisingly popular google referral bagged-drink post.)

Aspirational branding, a goal of product managers everywhere, is when a product or service is priced such that a large percentage of potential buyers cannot currently afford it but hope (aspire) to one day. Think TAG Heuer, Coach, Beats Audio, and so on. Related to this is the way people want to be associated with popular brands by being seen with a certain shoe, purse, or even belt. For years, I've seen this brand love displayed on the back of vehicles via logos like Oakley, No Fear, and Nike. (By the way, I'm also guilty of having "logoed" my car at times.)

Love, love, love this Nike-Renault combo logo I spotted in the neighborhood (and yes, these old Renaults, which are everywhere, deserve a story of their own):

I remember growing up that you'd see lots of audiophile cars stickered with Pioneer/Alpine, Oakley/No Fear for the sporty folks, or even the generic powered-by-[name of automaker]. Sometimes, like in the photo below, the owner will put a bunch of stickers from various brands on the car like it's Formula1 or something. I love the combination - Bennigans???

Here in Colombia, Chinese, Korean, and even some Indian car makers are duking it out in the local car market. In an attempt at true aspirational branding, one Korean company, Ssangyong, even goes so far as to put "Powered [or Licensed] By Mercedes Benz" on the back (right-hand lower corner) of their middle-class-aimed small SUVs:

Probably my favorite though is how I've seen a TON of Apple logos. You probably didn't even notice it on the window of the car above. Here's one on a Chevy Aveo at a local shopping center:

Who'd have ever thought that a funky little California computer company would one day replace No Fear and Oakley, also California companies, in the quest for cool?

It really makes me wonder what the next "it" brand will be. I could imagine one day in the future, the cool folks might have some sort of genetic-modification or implantable-device hologram logo on their driverless cars...

Day Trip To Tierra Caliente

When I was growing up in Philadelphia, during the summer people'd often say "it's not the heat, it's the humidity". It was/is in reference to the fact that Philadelphia tends to have very humid summers and that people "didn't mind the heat" as much as they minded sweating profusely and not being able to cool off. All I know is that it was f'n hot...and humid...and not pleasant especially during late summer.

Bogota's weather, on the other hand, is much more like southern California in that its Mediterranean climate is fairly consistent during the year. I looked up the weather history for the last calendar year and the overall, annual average temperature was about 57F (14C) with a range of around 66F (19C) in the day to 45F (7C) at night. The daily average temperature really doesn't vary much (maybe 3F) but I can't count the number of times that someone's said something along the lines of "today's colder than yesterday" to me. It's Bogota's weather-expression equivalent to Philadelphia's "it's not the heat...". I laugh every time I hear it as it feels the same to me every day since the only difference is whether it's sunny out or not.

Even though Colombia's in the tropics, Bogota's high elevation (~8,600 feet above sea level) makes the weather pleasant and non-humid most of the time, even after a rain. The rest of Colombia, on the other hand, tends to be much lower in elevation and, for the most part, fairly tropical. People in Bogota call every area that's not at high elevation, and therefore warmer and more humid, "la tierra caliente" (the hot lands). The hot lands are surprisingly close to the city; it's possible to drive there, down some pretty dramatic hills, in about an hour or so.

This past week, Diana's best friend from when she was growing up, Angelica, invited us to go visit her in-laws for the day at their second home in tierra caliente west of Bogota. Her in-laws needed Diana's architectural advice for some work they're considering. How could we say no?

Their place is in a village about a two-and-a-half-hour drive from where we're living. Along the way, we stopped at the Salto de Tequendama (Tequendama Falls), which is a 433-foot-tall ** (132m) waterfall on the Bogota River:

The area is especially amazing when you realize that it's like a 15-minute drive from the creeping edge of Bogota. If you look closely at the photo above, you'll see an old hotel on the right cliff that was once pretty posh but is now abandoned. Supposedly it's haunted by the souls of the folks who chose to take the big leap at Tequendama. There are a couple (of other) bummers at the site including a smoke stack at a business located near the falls that's dumping out what looks (and smells) to be pretty toxic smoke. Add to that the unnatural foaminess of the Bogota River, which is claimed to be one of the most polluted rivers in the world. Other than the seemingly sketchy environmental oversight, it's a lovely place and well worth a visit.

About ten minutes farther on our journey, we stopped at the side of the road to look out over some of tierra caliente stretched out below:

In a way, the trip down the mountain reminded me of the Big Island of Hawaii where you can go from sea level up to the top of the volcano, which is at about 13,800 feet (4,200m). You go from tropical at the bottom to sometimes seeing (quite a bit) of snow at the top. Going from Bogota down isn't as dramatic but I love watching the foliage change on to tropical on the way. Some Colombian banana plants in our hosts' tierra caliente "garden":

The temperature and humidity difference between when we left the city and when we arrived at their house, which is at around 2,000 feet, was staggering. My guess is that it was in the high-80s (~32C) and quite a bit more humid. I fully understand why the lowlands are called caliente!

A jumbo-sized mango tree with about 1,000,000 mangoes that we passed while on a walk around the area. And, yes, that's a (ill-fitting) sombrero that I'm wearing. Angelica's father-in-law bought it during a trip to Chichen Itza in Mexico. (Side note: I should write one day about where I used to live in Mexico. Maybe when I run out of stuff to write about...)

I firmly believe that I'm meant to live in the tropics, especially where coffee grows. I love the weather. I love the plants. The down side (if it is one) is the desire to take a nap around 2pm every day. Some wild flowering orchids (!!!) that I found:

I recently wrote about some of the foods in Colombia. We weren't disappointed at the feast that Angelica's parents put together for us. The sancocho soup has corn and yucca from their garden, beef, and potatoes. On the left is some rice, gallo (rooster) leg, and an avocado also grown in the garden. The little container at the top is "aji" (ah-hee), which is a lightly-spicy Colombian salsa. Oh, and all of this was just my serving! Amazing. Amazing. Amazing.

Like I said, the problem, especially after a meal like that one, is the overwhelming desire to nap. How's this for my view from the hammock where I enjoyed a bit of a siesta?

A big-ole' hug to Angelica and her husband Hernando, their youngest, and his mom and dad for having us out for the day. I love, love, love tierra caliente and your homemade (and homegrown) food was wowsie! Let's do it again soon - at your place! :-)

________
** Note: Tequendama's height depends on where you check. I went with wikipedia's number although I've seen the height (drop?) at up-to 515 feet.

Depends On Your Perspective

The neighborhood where we lived in Barcelona, Poble Sec, was amazing. We had everything a person could need within a block or two (at most) and many of the businesses were open until very late. In addition, the whole world lived there. You can stand in front of our old place and, in about 15 minutes or so, hear probably half the languages spoken. Seriously. The downside was that it was busy, really busy, and noisy, all the time. But, to tell you the truth, I can probably count on one hand the number of times that I couldn't sleep or was awoken by noise. My guess is that I just had built up some kind of tolerance.

I can remember being awoken a few times by noise in Stuttgart though. Even though the neighborhood we lived in, Vaihingen, was basically deserted during both the day and night, it wasn't the people (or cars or trains for that matter) that woke us up. It was the damn birds that hung out in the tree outside our window each morning to welcome daylight. Yes, I could sleep through a couple of million people squeezed into a tiny square next to the Mediterranean but I couldn't handle birds.

So now we're in Bogota. And, this time? First, since you can read about the other places we were living in the blog archives, a little background is probably good so that you can have an idea about our current neighborhood.

Diana and her family used to live in another area of Bogota called Kennedy (yes, after JFK) but her parents bought a lot in the northern end of the city in Prado Veraniego a little more than 30 years ago and built a house. The neighborhood grew up around them and is basically now heavily commercial (mainly retail). It's not a bad area though. Mostly it's small, independent, and/or family owned businesses with many of the owners living above the store fronts. It's a mix of mostly car-repair and car-parts shops but there are also a bunch of "neighborhoody" shops like restaurants, bakeries, butchers, salons, etc. Much like Poble Sec, almost everything a person could need is within a couple of blocks

It really comes alive between 7:30 and 8:00 am each morning. This was taken about 3:00 pm on the street that runs in front of their house. In it, you can see a bunch of cars on the street, the businesses open, employees in the streets, a food cart on the corner (look below the no-parking sign to the rear of the red car), and cars being worked on.

The neighborhood is definitely not as quiet as Vaihingen but there's more to offer within a two-or-three minute walk. What's most amazing to me is what happens around 6:30 pm each night. The whole neighborhood shuts down. The cars and people disappear, the metal shop doors are lowered, everything goes silent.

For what it's worth, Prado's much more like Poble Sec during the day and Vaihingen at night. So, what's the problem? Occasionally, during the night, I've been woken up by someone walking through the neighborhood blowing a whistle. Not whistling. Using a whistle like a sports coach would use. A handful of nights went by and I was getting frustrated. One day when I finally remembered, I asked Diana's dad if he knew what was up with the whistle person making noise all night. He looked at me with even more confusion than he normally does with my not-so-good Spanish and asked "what noise?". I tried again and this time he got it. "That's not noise. That's the neighborhood association's security guard. We have him whistle so we know he's there."

Doh! My noise is his sense of security. Learning something new every day.